In this day and age having a social media presence is essential for any business, especially for its marketing. 3.81 billion people use some form of social media so think about all the possible business that you could be losing, especially from the younger generation who are glued to their phones (not always a bad thing, especially not for businesses). Many people use social media to keep up relationships with others that live far away or especially in this time, to keep up with friends during lockdown. Social media is also key for networking and brand awareness so for us and many others its important to effectively incorporate it into our marketing mix.
Social media analytics are also a great indicator to see what content your audience enjoys most and a great guide on what to produce and post next. Don't have a large social media presence? Not a problem, social media platforms include loads of features like customisable usernames, hashtags and tagged posts to help you build your audience. Social media is also a great way to bridge the gap between print and digital by using tools like polls for what visual imagery your audience prefer and even the new slider tool on Instagram which allows you to express how much you like a post.
When there is so much content available online it sometimes becomes hard to distinguish who is reputable and trustworthy, but not with print products. When you are featured in a print publication it provides credibility and trust to potential customers. It's always great to show off when you are featured in someone's print or have provided printed items to a customer as it's a great way to showcase the level of quality you provide as well as real life examples being one of the top things to post.